{"collectionById":{"99ac7c01-2b97-4252-b157-a4a2fce60b11":{"id":"99ac7c01-2b97-4252-b157-a4a2fce60b11","name":"Portfolio design","fieldSchemas":[{"id":"ae35419f-cbb2-4443-9b14-729270a6f37e","name":"Title","type":"plain_text","role":"primary"},{"id":"eedb1213-bf43-4552-baf9-ceba00bba95a","name":"Slug","type":"slug","role":"slug"},{"id":"a1bed8c3-033f-4290-ad88-1e95dc33ade5","name":"Rich text","type":"rich_text"},{"id":"a0801e9a-487e-4a05-9f0b-59f4555041c2","name":"Date","type":"date"},{"id":"82be7f30-71dd-474d-b956-ded6ca8e97d5","name":"cover","type":"image"}],"itemById":{"9874c70e-c69c-4d7b-b72b-c234b15f278a":{"id":"9874c70e-c69c-4d7b-b72b-c234b15f278a","index":"!6l","collectionId":"99ac7c01-2b97-4252-b157-a4a2fce60b11","fields":[{"id":"3c09e6f0-4e38-4aba-b468-d6473eb09bb6","value":"Le Phare - Cinéma associatif","itemId":"9874c70e-c69c-4d7b-b72b-c234b15f278a","fieldSchemaId":"ae35419f-cbb2-4443-9b14-729270a6f37e"},{"id":"e9a2c04d-aaf5-4c11-b7fa-42eea8f85db9","value":"{\"image\":\"7ed385b6de8d29ab12c61b4b2fa7b0ec5e59552f\",\"imageThumbnail\":\"9532cadb247ccec2e42a8d3ae430482a356f4b7f\",\"originalImageHeight\":500,\"originalImageWidth\":1280,\"altText\":\"phare portfolio\",\"fileName\":\"Feuillet-1.png\"}","itemId":"9874c70e-c69c-4d7b-b72b-c234b15f278a","fieldSchemaId":"82be7f30-71dd-474d-b956-ded6ca8e97d5"},{"id":"0298eeae-74fa-41f5-ac37-39e97cc6814c","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Le Brief :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Le Phare\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" est un cinéma d’art et d’essai indépendant, véritable lieu de vie, de partage et de découverte ancré dans le paysage culturel local.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"L'enjeu du projet était de créer une identité visuelle forte et singulière pour ce lieu de rencontre, en évitant les représentations littérales ou stéréotypées liées à son nom, tout en affirmant son positionnement culturel et accessible.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Le Concept :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" L'identité prend le contre-pied des clichés habituels en détournant l'imagerie classique du phare pour se concentrer sur l'expérience du spectateur :\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Un logo sur-mesure :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Une typographie entièrement dessinée à la main, caractérisée par des formes arrondies, généreuses et affirmées, apportant de la proximité et de l'authenticité.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Un symbole central fort :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" La création d'un pictogramme en forme d'œil, métaphore visuelle du regard, de la projection et de l'immersion cinématographique.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Des détails cachés :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" L'élément du phare n'est pas abandonné pour autant, mais intégré de manière subtile et intelligente au sein du système d'icônes secondaire.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":3}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"L'Univers Graphique :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Une direction artistique résolument tournée vers l'humain et l'immersion :\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Rondeur et caractère :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Le travail typographique artisanal donne une personnalité chaleureuse et mémorable à la marque.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Langage visuel immersif :\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" L'interaction entre la typographie expressive et l'icône de l'œil crée un univers graphique captivant, centré sur l'acte de regarder et la curiosité 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